It’s time to design for trust.

Learn to overcome the data trust gap, create new customer value, and competitively differentiate today.

 
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Industry leaders are saying...

 
 
 
“Cultivating trust is the core responsibility for our next generation of designers. If you don’t have the user’s trust, you don’t have customers – and without customers, you don’t have a company. Developments in voice technology have raised concerns about privacy and are at the forefront of user’s minds. This playbook is a valuable resource for designers determining which data is collected, for what purpose; and how this can be communicated transparently to the user." Raffaela Rein CEO, CareerFoundry

“Cultivating trust is the core responsibility for our next generation of designers. If you don’t have the user’s trust, you don’t have customers – and without customers, you don’t have a company. Developments in voice technology have raised concerns about privacy and are at the forefront of user’s minds. This playbook is a valuable resource for designers determining which data is collected, for what purpose; and how this can be communicated transparently to the user."

Raffaela Rein

CEO, CareerFoundry

“More than 50% of consumers are willing to pay a premium for products and services from companies they trust most. Use this playbook to design that trust and create your competitive advantage.”  Manish Bahl CxO Advisor and Author, The Business Value of Trust

“More than 50% of consumers are willing to pay a premium for products and services from companies they trust most. Use this playbook to design that trust and create your competitive advantage.” 

Manish Bahl

CxO Advisor and Author, The Business Value of Trust

“Years ago I urged people to embed Privacy, by Design. With trust at an all-time low, it's now time to “design for trust.” And the best way to overcome the data-trust gap is with Data Transparency by Design. This is an essential ingredient to enabling user empowerment. Use this great playbook to make trust your competitive advantage!“ Ann Cavoukian, Ph.D., LL.D. (Hon.), M.S.M. Privacy by Design Centre of Excellence, Ryerson University

“Years ago I urged people to embed Privacy, by Design. With trust at an all-time low, it's now time to “design for trust.” And the best way to overcome the data-trust gap is with Data Transparency by Design. This is an essential ingredient to enabling user empowerment. Use this great playbook to make trust your competitive advantage!“

Ann Cavoukian, Ph.D., LL.D. (Hon.), M.S.M.

Privacy by Design Centre of Excellence, Ryerson University

“Design is responsible for a lot of the value brands create for people. It should also be responsible for trust. Use this playbook to evolve your design practice and make trust a competitive advantage.” James Harvey Head of Design, Yoti

“Design is responsible for a lot of the value brands create for people. It should also be responsible for trust. Use this playbook to evolve your design practice and make trust a competitive advantage.”

James Harvey

Head of Design, Yoti

 
 
 
 
 

This isn’t an eBook. It’s a playbook.

 
 
 

 

You’ll be guided through the three plays you must make if data transparency is to become your competitive advantage.

This playbook will give you the tools you need to design for trust.

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You’ll be introduced to the process of Data Transparency Experience Mapping.

This approach will inform how you design for trust.

The output will impact research, design and go-to-market strategy. Competitive advantage will start becoming reality.

 
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Tools aren’t all you need. You’ve got to get out of the building and put your propositions to the test.

This playbook gives you a framework for conducting data transparency design experiments.

This is how to validate your competitive advantage.

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This playbook is brought to you by

 
 
 
 
 
 
Come and join us this December in Barcelona for Data Transparency Lab's Annual Conference. Click the map for more.

Come and join us this December in Barcelona for Data Transparency Lab's Annual Conference. Click the map for more.

 
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Beyond the playbook...

 
 

We run Data Transparency Design Workshops, Design Sprints and Design Programs.

These services help evolve how you design for trust, increase collaboration across various business functions and give you practical experience with tools you can start using today. 

This is how to design for trust, fast.

 
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